If you choose to scroll through Instagram, for example, the format for their postings is a large image with a small caption. If authenticity is what we crave from our beloved brands, why do we expect calculated monotone communications from a business run by humans? Spend Less Time Posting and More Time Toasting!īy simply scrolling through the general newsfeed of each platform you can tell the subtle differences between each platform, or social subculture. Imagine your customers being able to experience you and your mission in this way! With that in mind, imagine being able to experience your favorite brands in this unfiltered way. Social media platforms provide the foundation for businesses of all sizes to create a presence in their niche and build a following. They want their customers to witness the passion for their mission and inspire them to want to be a part of it. Most of the time you will hear small business owners wanting their customers to really see them for who they are. Other times, like when we’re just cutting up with friends at home, we use a more playful tone making jokes and sometimes taking shots at each other.
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In the moments where we want to be serious or put our best foot forward, we tend to use a more professional tone. We change our voices multiple times a day depending on where we are, who we’re talking to, and what we’re doing. We are not 2D and we do not use the same tone of voice all day. Mixing brand voices across platforms can send a confusing message to consumers but, if done correctly, it can become the most authentic interaction with a business or corporation that customers could ask for!
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To take full advantage of these, you must be able to ‘hear’ or recognize your own brand’s voice, personality, or tone within each platform.įor experienced marketing directors and branding strategists, the idea of having a different voice across platforms may sound counterintuitive. This means that each platform provides the audience the opportunity to see, experience, and receive your content differently in each realm of social media. Facebook, Instagram, TikTok, Twitter, LinkedIn, and Snapchat each act as their own unique voice box for your small business. It would be no surprise if your local screen printing company not only makes your company tees, they also sponsor the little league baseball team down the street, donate food to the church by the interstate exit, and hold an annual 5K supporting the town’s no-kill animal shelter.īusinesses like these are common in today’s society and they need to be able to have a greater outreach for their sincere endeavors. Like people, small businesses wear multiple hats. This means that in order for your company to fully capitalize on all they have to offer, each social media platform needs to have its own section of the digital marketing plan. In other words, while all social media platforms tend to fall under the same umbrella of community outreach and consumer influence, each platform intrinsically provides its own marketing benefits for your brand. Well, to fully understand the overall value and potential marketing impact of these digital branding kits you must be able to analyze and appreciate each platform as its own entity. The content created for these kits individually highlights each of the platform’s best qualities, producing images and interactive content that displays and reacts seamlessly on mobile or web. All of these, in turn, increase your site traffic, sales, and overall market influence.Ī social media kit is a customized package of marketing materials that are tailored specifically for the social media platforms on which you reside. If used correctly, social media kits can greatly impact your initial consumer perceptions and brand recognition as well as employee pride and customer loyalty. Like a first aid kit for your company’s digital presence, a well-built social media kit will provide everything you need to start, or even reestablish, your brand identity on any social media platform and more! Without one it will be hard to solidify your place as a leader in your market, whatever it may be. In our fast-paced digital climate of easily-bored audiences, a tailored social media kit is a must. What is tough to figure out, though, is why business owners are hesitating to invest in one…
Social media kits are becoming a staple in digital marketing packages and with all their potential benefits, it’s not hard to see why!